Comcast
NBCUnites Touches Lives of 140,000
2020 Social Impact Award Winner
In
2018, NBCUniversal launched an extensive employee survey
to gauge interest in company-led community service opportunities.
The results indicated that NBCU employees are very passionate
about working for a company that gives back to its communities
and that they wanted to be more involved in a broad
range of volunteer activities.
In
2019 the organization launched Comcast NBCUnites, a
volunteering and social impact program created to support
the communities where employees live and work and to
provide employees an opportunity to get involved in
a variety of causes. In the first year, more than 14,000
employees contributed over 37,000 hours of service to
touch the lives of 140,000 individuals around the globe.
Through
Comcast NBCUnites, the company forged new partnerships
in the community and expanded existing relationships
with 20+ non-profit organizations that address three
key focus areas: Building Stronger Communities, Empowering
the Next Generation of Storytellers and Promoting Media
and Technology Skills.
Throughout
the year, Comcast NBCUniversal employees worked
on
a variety of programs such as preparing meals and supply
kits, hosting students from Minds Matter and Ghetto
Film School for industry exposure and professional development
opportunities, mentoring young people through Big Brothers
Big Sisters, and serving on the leadership boards of
Taproot, Cradles to Crayons, Story Pirates and more.
Volunteering
and social impact occurred year-round through Comcast
NBCUnites supported by three tentpole initiatives:
-
Service
Weeks, a two-week period during the spring
that serves as the company’s largest
volunteering push of the year;
-
Season
of Service, which provided employees the
opportunity to give back during the first
three weeks in December; and
-
Volunteer
Fairs, which were hosted in the first
quarter of the year and allowed 1,000+
employees in several locations to meet
with nonprofit partners and learn how
to get involved.
|
Participating
employees expressed gratitude and pride as a result
of their participation in Comcast NBCUnites with one
employee saying, “I am so proud to work for
a company that lets us inspire young people and lets
us learn from them too. We benefit as much as they
do!”
