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A+E Networks’ Mission to Honor Focuses on Veterans 2020 Social Impact Award Winner 

Mission to Honor is a powerful outreach initiative infused throughout the corporate culture at A+E Networks with a singular message to audiences nationwide: to support and honor those who have served.  The Mission to Honor initiative acknowledged the vital contributions of veterans and shared their stories across all platforms.  

Employee engagement was a cornerstone of the campaign as hundreds of A+E employees organized and attended numerous events with elected officials, community leaders and veterans. In addition, there were several key components that made the effort a success.

A+E developed over 70 pieces of content about veterans and military families including profiles of veterans, PSAs with A-list talent, spots about veterans organizations, a #ThankAVet social media campaign for viewers to honor those in their families and communities who served in uniform and more. The outreach resulted in millions of social media impressions across A+E Networks platforms and the estimated media value was approximately $10+ million. 

Take a Veteran to School Day connected veterans with schools across the country so that students could learn about service and give heartfelt thanks to veterans in their communities. A+E organized over 2,500 events in schools across the country.   

The company also partnered with over 15 veteran organizations including Team Rubicon, The Mission Continues, America's VetDogs, the Bob Woodruff Foundation, Headstrong and more. A+E created short-form videos and participated in events to raise awareness of the organizations on-air and online.  

A+E created opportunities for veterans transitioning from the military into the civilian workforce including a paid fellowship for military veterans to explore careers in media. The fellowship honors the legacy of A+E’s late colleague Pete Segro. In addition, A+E is an active member of Mission Media, the industry’s Veterans Advisory Council dedicated to hiring and retaining military veterans, and a participant in programs by the NY Dept. of Veterans Services.

Overall, the Mission to Honor initiative stands as A+E Networks’ most robust corporate social responsibility initiative. Mission to Honor elevated the stories of those who have served, provided concrete support for those in need, and mobilized our nation to thank and salute military veterans and their families, not just on Veterans Day, but every day.